2026
WeChat Channels × AI
A design challenge for the Tencent WeChat Channels team — rethinking video creation with AI, moving from clip assembly toward true human–AI co-creation.
- Timeline
- Mar 2026
- Team
- Solo
- Role
- Product Designer
- Skills
- Figma, AI Product Design
How can AI reshape the entire creation flow of WeChat Channels, rather than only optimizing single-point tools?
Figma prototype
Design proposal
Reflection
Three principles shaped how I introduced AI into a familiar creation flow.
01 · Protect creative ownership
The creator remains the author. AI should provide inspiration and remove repetitive work, while people retain control over the idea, emotional tone, and final decision.
02 · Fit the existing habit
AI belongs inside the familiar Channels flow, not beside it as another complicated tool. Every intervention should make creating easier while preserving WeChat's restraint.
03 · Improve taste in context
Strong multimodal models are a starting point. Future iterations should learn the visual language of specific creator communities, from everyday skills to cultural-heritage content.
